Specialist recruitment & HR services provider, Randstad, announced this evening that Air New Zealand, for the second year running, has won the Randstad Award and been voted the country’s most attractive employer by over 7,000 New Zealanders.
The announcement was made tonight at an exclusive gala dinner at The Pullman Hotel in Auckland, where senior executives from some of New Zealand’s largest employers were entertained with an evening of celebrations and insightful discussion around employer branding, led by Master of Ceremonies, TV3’s John Campbell.
Paul Robinson, director of Randstad New Zealand, says it’s fantastic to see Air New Zealand win two years in a row and reaffirms the country’s support for the national airline.
“Congratulations are in order for the Air New Zealand team. They have proven that establishing and maintaining an attractive employer brand translates not only into a high performing and engaged workforce, but also into real business benefits to the bottom line.”
Air New Zealand rated exceptionally well in the study, which assessed organisations’ perceived attractiveness amongst the country’s working and non working population. This year Air New Zealand took out the top spot for strong management, interesting job content, pleasant working atmosphere, and salary and employee benefits, and was also noted for providing good training for its employees.
Accolades also go to Television New Zealand (TVNZ), who was named the second most attractive employer to work for in New Zealand in 2012, moving up a place after being named third in 2011. The third spot on the podium went to New Zealand Customs Service, with the organisation also taking out the most attractive public sector award. In the education sector, the University of Auckland won the title for the most attractive employer.
Air New Zealand joins international power-house businesses such as Microsoft in India, Sony in Spain, Ferrero in Italy, Eurocopter in France, TVN SA in Poland and KLM in The Netherlands to have their name in lights in 2012. And they are all united by the underlying strength they are clearly recognised as attractive organisations where people want to work.
Mr Robinson says following the success of last year’s inaugural awards in New Zealand, the popularity of measuring brand perceptions has grown amongst the business market. “I am very proud of the fact Randstad is making this significant investment in New Zealand, recognising local businesses and powerful brands which aims to help attract, engage and retain talent within organisations in this country.
“The Randstad Awards and the employer branding research - the largest employer branding study in the world - provides unique insight into the brand attractiveness of our country’s largest organisations in the public and private sectors,” says Mr Robinson.
“What makes the Awards special, and differentiates it from others in the market, is that organisations cannot nominate themselves or determine categories or criteria for entry. The winner is selected by New Zealanders making it the people’s choice award for the most attractive employer.”
Overall, long-term job security and financially healthy organisations rank as the most important factors when seeking an employer, followed by competitive salary & employee benefits, and a pleasant working atmosphere. This is clearly reflective of the current economic climate.
Amongst the older workforce, interesting job content and workplace diversity are recognised to be of greater concern. Not surprisingly, younger respondents are seeking greater global career prospects and training, factors that are reflected in the shift of many young New Zealanders abroad.
The Randstad Awards together with the employer branding study made a second appearance in New Zealand this year, in addition to 13 other countries across Europe, Asia Pacific and the Americas. First launched in Belgium in 2000, the Awards have become a coveted industry accolade and have grown exponentially since their inception, adding credibility and reputation every year.
The scale of this employer branding research is unrivalled internationally. The study, on which the Randstad Award is based, is the largest piece of employer branding research in the world. This year alone, the Randstad Award research has gathered data from 100,000 people globally.