how to increase your visibility on LinkedIn

how to increase your visibility on LinkedIn
Now that you have a stellar profile (be sure to read our LinkedIn Profile Tips post first, if you haven’t already) you are ready to actively increase your visibility and engage. Consider the strategies and techniques below to help find your dream job.

Find the right recruiter

When it comes to finding a job, a recruitment consultant can be a tremendous help to you when it comes to all of the “heavy lifting”. They know which companies are hiring, what employers are looking for, and will even prep a candidate for an interview. But how do you go about finding the right recruiter for you?

Research the top recruitment agencies

There are many out there! Randstad New Zealand is one of the largest recruitment agencies in the country and one of the only ones that has been awarded the large specialist recruitment category at the Seek Annual Recruitment Awards (but of course I work here, so I’m a bit biased!).

Find their company page on LinkedIn

You can continue your LinkedIn job search by browsing the company’s directory. Take a look at their recent updates, is there an opportunity for you to comment, like or share one? Click here for the Randstad New Zealand LinkedIn page as an example.

Review the “How You’re Connected” section

You will see all of the people in your network that work for that company. You may even find you have a friend or past colleague that works at the recruitment agency! Call them up or contact them to see if they have a few minutes, ask if there is someone they can refer you to in your area of specialty.

Search for people by getting creative

For example, you can run an advanced search for the word “recruiter” or “hr” or “IT recruiter” with the company name to further research recruiters you may want to connect with.

Leverage the power of the LinkedIn community

1. Join targeted groups

Find the right groups to join by searching the LinkedIn Group Directory. But remember to review the group stats before committing in order to make sure the right people are in the group. Are you looking to network with senior decision makers? What industry? You can find out what the makeup of the group is (even if it is a private group) by clicking on the group statistics. These groups will allow you to network with other people in your industry, people in your job role, and even recruiters.

2. Ask and answer questions

By helping others and answering questions in your industry, you position yourself as a subject matter expert and increase your credibility. Similarly, when you ask intelligent questions, you are are able to engage in thoughtful dialogue with industry experts and prospective employers.

Engage with your network. Don't hesitate to join conversations or like, comment and share targeted content.

Job seekers – What NOT to do on LinkedIn!

Do not, I repeat, do not write anything along the lines of ”Unemployed” in your headline, no “Looking for work”, “Seeking the next opportunity” - or anything even remotely similar. This is a red flag to recruiters. It may be interpreted as “I was just fired” or “No one wants to hire me.”

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Posted: Friday, 21 March 2014 - 11:39 AM