73% of people agree that the internet is “important or very important in their everyday life”
The daily commute provides hiring managers with a captive environment. People travel contained for a specific number of minutes, usually invariable from day to day. This capped allotment of time presents the employment industry with a growing frontier: commuting recruiting. Powered by our access to technology and increased user confidence, businesses should be focused on how to convert these short yet usable moments which bookend our working hours into job applications.
we’re already ready
A 2013 study by AUT University found that Kiwis have adapted to smartphone and tablet use far quicker than consumers in other developed countries. Almost half of the internet users surveyed (48%) in 2013 said that they had accessed the internet through a tablet, while an even higher proportion (68%) connected through their mobile phone in the past year. Apart from geographic reasons, the arming of the population with the latest mobile gadgets comes largely due to the fact that our carriers push mobile hardware and wireless data services very competitively. This has seen the South and North Islands exposed to 4G networks, 64% market penetration for the 4G (that's over 2.6M Kiwis) and complimentary WiFi in many establishments. What does this mean in the world of attracting top talent to your business?
Basically, that the market is ahead of the trend. Job seekers, whether they are unemployed or dissatisfied in their current roles, are waiting for businesses to provide them with a seamless application process that matches their high expectations of the new mobile New Zealand.
mobile job seekers are co-present
The 2013 study World Internet Project New Zealand by AUT University found that 96% of people used their smartphone to browse the Internet, 89% sent or read emails and 81% accessed a social network. This, on top of YouTube videos, games, music, news websites and magazine articles, and it’s understandable that we are distracted, co-present users when on our mobile devices. In fact, 94% of users multitask while on their smartphone.
The only way that your job ad is going to compete with these distractions is if it is optimised for mobile use. This means simple content, optimally sized buttons, preview text and a fully responsive website. A site that is easy to use is opportunistic in the attention economy that rules how people use their devices.
According to the same survey, of the 92% of internet users who have access to a mobile phone in their household, almost 3 out of 4 also say they have access to a smartphone. If your recruitment process isn’t up to standard then it’s easy to see why this figure is so high. If a worker commuting on the train in the morning searches for jobs on their mobile, arrives at work and finds a dream job using a tablet, and then arrives home in the evening to send an application from a laptop, then you could be missing out on your perfect new hire.
It’s not competitive for the applicant or the recruiter if applications can’t be sent immediately, using just one device. Preloaded CVs and a myrandstad account can store the user’s information, ready to be used for an application straight away. The best way to increase a job’s appeal to the ideal candidate is to make barriers to application even lower.
As job seekers begin to expect first class user experience across mobile devices, recruiters should acknowledge the need for fully optimised mobile sites such as Randstad.co.nz. Choosing the right platform to advertise your role can make a significant difference the amount of people the job ad accesses.