what is a marketing coordinator?
As a marketing coordinator, you coordinate the marketing team to support sales initiatives and achieve targets. You support your team by organising logistics, researching vendors and processing invoices for marketing campaigns. Your role involves writing and researching; for example, you create mailing lists and develop content to support product launches and social media campaigns. You also write original content for websites and print advertisements.
what does a marketing coordinator do?
The main role of a marketing coordinator is to ensure a consistent brand identity on all channels and marketing platforms. Hence, you develop content for social media pages and marketing materials that resonates with the brand image and reputation. You oversee active marketing campaigns and support marketing efforts with your digital marketing skills.
As a marketing coordinator, you ensure the marketing message resonates with consumers and that the campaign message addresses their needs. Exceptional copy editing skills and a penchant for words that appeal to customers will help you excel in this aspect of your role. Creativity is crucial to distinguish your company's social media campaigns from the crowd. If you are creative, you also think outside the box and develop ideas that capture and hold the audience's attention. Since you will coordinate multiple department activities, basic project management skills are also essential.
view opportunitiesaverage salary of a marketing coordinator
The median remuneration package for a marketing coordinator is $60,000 per year. When you join the marketing coordinator role in an entry-level position, you receive a remuneration package of $44,000 annually. As an experienced marketing coordinator, your earnings increase to $80,000 yearly. In addition to salaries, marketing coordinators also receive bonuses for successful promotional projects or campaigns.
ways to boost the salary of a marketing coordinator
The remuneration package of a marketing coordinator depends on various factors, from educational qualifications to work experience. Formal education improves your salary prospects by increasing your marketing knowledge. Work experience improves your remuneration since you will have the additional expertise to handle complex tasks. Your industry also affects your pay. When you work for financial services companies, you are likely to earn more since they have large marketing budgets.
types of marketing coordinators
Some types of marketing coordinators include:
- content marketing coordinators: you craft original content for the company as a content marketing coordinator. The role involves writing blog posts and other content for the company's website and social media pages. You also develop email lists and write content for email marketing campaigns.
- social media marketing coordinators: your job is to create a social media presence for the company using various campaigns and marketing strategies. For instance, you can organise contests and create content to attract attention to your company's social media pages.
- influencer marketing coordinators: you maintain a good relationship with the influencers marketing your company's products. You also give them regular talking points and update them on new product launches and marketing campaigns.
- digital marketing coordinators: your job is to drive online traffic to the company website and improve brand recognition through marketing campaigns. You also use search engine optimisation (SEO) to improve the website's visibility to online users.
working as a marketing coordinator
As a marketing coordinator, you plan marketing strategies and develop promotional content for a company. Let's explore marketing coordinators' daily activities, work schedules and working environments.
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duties and responsibilities
Some of the standard tasks of marketing coordinators include:
- developing marketing strategies: as a marketing coordinator, you create short-term and long-term marketing strategies and advertising campaigns to improve brand awareness. You liaise with creative teams to coordinate, execute and supervise marketing activities.
- developing and monitoring company budgets: marketing coordinators supervise the execution of marketing strategies. That means you develop the budgets and activities for the advertising campaigns. Your job is to track spending and coordinate all aspects of producing marketing campaigns, like printing advertising materials and securing influencer support or social media ads.
- tracking competitors' social media campaigns: as a marketing coordinator, you watch your competitor's social media campaigns and improve your current strategies to counter the competition. If your competition is gaining traffic, you find new approaches to draw attention to your website or social media pages.
- keeping up with marketing trends: marketing is dynamic, and it's essential to keep up with the changes to ensure your employer gets maximum coverage. Hence, you stay updated on new trends and research fresh marketing options.
- reporting on marketing outcomes: as a marketing coordinator, you measure the results of each marketing activity. You need to ascertain the effectiveness of digital marketing or social media campaigns and present the outcomes to the marketing managers. Your reports assist with decision-making and ensure the company optimises successful campaigns.
- attending team meetings: you are responsible for coordinating meetings with executive teams and marketing partners. The meetings are usually brainstorming sessions for developing marketing strategies and discussing marketing goals and targets. You also meet with influencers and other marketing teams to discuss product launches or campaign results.
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work environment
Marketing coordinators work in retail industries, marketing consultancy firms and financial services. As a marketing coordinator, your job is office-based, and you can expect to sit for long periods during phone and email communication. You also use computers and printers to organise marketing activities. Your workday is usually project-based. That means you could work on a single aspect of the marketing campaign throughout the day before moving to other activities. Sometimes, you travel to meet vendors and oversee the preparation of marketing materials.
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who are your colleagues?
Depending on your employer and the industry you work in, your colleagues might include marketing executives, sales administrators, sales assistants, sales representatives and sales executives. You might also be working in close proximity to project managers, project coordinators, marketing managers and business development managers, as well as other specialists that could include, but not be limited to, sales managers, sales administrators, account managers and social media managers.
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work schedule
Marketing coordinators work the traditional office hours of 9 am to 5 pm. A typical workweek is usually around 40 hours, but your work hours increase when you have a deadline. Sometimes, you work weekends to meet tight targets. Most marketing coordinators work full-time, but part-time positions are also available. You can work from home since you complete most of the duties online unless you are meeting with the marketing teams.
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job outlook
As a marketing coordinator, you can progress to a marketing manager or other managerial positions in your department. Alternatively, consider specialising in digital or social media marketing. You may also become a product account manager or a content marketing manager. Technological advancements are shifting marketing activities online, so familiarity with using artificial intelligence to improve marketing efforts will enhance your expertise.
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advantages of finding a marketing coordinator through randstad
Finding your marketing coordinator job through Randstad provides important advantages such as:
- a wide variety of training and development opportunities
- an experienced contact person to provide help if needed
- a range of opportunities in your area
- get paid weekly or monthly, depending on the job
- temporary and permanent contracts
Want a permanent contract? A temporary job as a marketing coordinator is often a stepping stone to an attractive permanent job. Every year, thousands of people earn a permanent contract with great employers thanks to a temporary job found through Randstad. What's more, many companies recruit their permanent employees through Randstad too.
marketing coordinator education and skills
Formal academic qualifications are not compulsory for marketing coordinators, but employers prefer candidates with the following qualifications:
- educational qualifications: to become a marketing coordinator, consider completing a qualification in marketing. Some marketing coordinators gain a diploma or advanced diploma in marketing and communication. A bachelor's degree in marketing or business will help you progress in the role.
- work experience: to gain work experience, work as a marketing intern while studying. Entry-level professions in sales or marketing enable you to gain work experience.
skills and competencies
Some of the competencies that a marketing coordinator requires include:
- computer literacy: as a marketing coordinator, you should be an expert in using computers. You rely on information technology to develop presentations, analyse spreadsheet data and create promotional content. Good computer skills enable you to use different types of software.
- language skills: you rely on language to convey promotional messages. Mastery of language is valuable for developing persuasive marketing messages and creating creative social media posts. You also use language skills to communicate clearly with colleagues and clients.
- problem-solving skills: you require problem-solving skills to deal with challenges when organising a marketing campaign. You also rely on problem-solving skills to deal with tight budgets and cost optimisation issues.
- ability to work under pressure: as a marketing coordinator, you work in a fast-paced environment. You also have multiple deadlines and various tasks to handle. The ability to work under pressure is important in your role.
FAQs about working as a marketing coordinator
Here are the most asked questions about working as a marketing coordinator:
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what is the main job of a marketing coordinator?
The responsibility of a marketing coordinator is to implement advertising and marketing campaigns. As a marketing coordinator, you are the brain behind promotional activities and materials. That means you analyse and assemble sales forecasts and prepare marketing strategies for the marketing team. You also update promotional calendars to match the current activities.
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what skills does a marketing coordinator need?
As a marketing coordinator, you rely on creativity to develop exciting promotional tools and materials. Multitasking skills enable you to juggle various duties and meet deadlines. You require good communication skills to create relatable marketing messages and promotional materials. Your communication skills are also useful for communicating marketing strategies to the sales and marketing teams.
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is marketing a good career in New Zealand?
Working in marketing is an exciting career in New Zealand due to the consistent growth in the marketing industry. You can also work in diverse industries, from finance and banking to manufacturing, mining and construction.
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is marketing coordinator a good job?
Becoming a marketing coordinator is a great career in New Zealand. Aside from the projected job growth and excellent opportunities for career progression, marketing coordinators earn a good salary. You can also work in diverse professions, such as public relations, social media, marketing and advertising.
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do you need prior experience to be a marketing coordinator?
While having a bachelor's degree qualifies you for a role as a marketing coordinator, most employers focus on your industry experience. You can gain experience in sales or public relations by joining entry-level positions. A marketing internship also improves your marketing knowledge.
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how do I apply for a marketing coordinator vacancy?
Applying for a marketing coordinator job is easy: create a Randstad profile and search our marketing coordinator job offers. Then simply send us your CV and cover letter. Need help with your application? Check out all our job search tips here.
