Insights from the 2023 randstad employer brand research.

In today's highly competitive talent market, employers are facing significant challenges and competition in attracting and retaining the best talent in New Zealand. With economic uncertainty and job stability at the forefront of many jobseekers' minds, organisations must consider how they can optimise and adapt their employer offering, also known as an employer value proposition (EVP), to reflect the shifting desires and priorities of today’s jobseekers. 

Employers must also consider how they can mitigate the perceived risk potential employees face when changing jobs in uncertain times, if they are to be successful in persuading talent that joining their organisation is a safe and long-term bet.


Despite employee and jobseeker uncertainty, a good work-life balance and competitive salary and benefits packages remain essential considerations for potential employees when considering new employment opportunities. Non-monetary benefits are crucial to potential employees, particularly when salary increases might not be on the table this year. 

Finally, an employer’s visible and tangible demonstration of their commitment to diversity, equity, inclusion and belonging (DEI&B) is highlighted as a significant consideration for potential employees when evaluating a potential employer’s offering.

Employers that prioritise these factors in their EVP and demonstrate their efforts to create an inclusive environment where employees can bring their best selves to work every day, will be well on their way to becoming a competitive and attractive employer brand.

an icon of a magnifying glass with a person inside

find a suitable candidate

register a vacancy

The 2023 Randstad Employer Brand research provides valuable insights into the shifting preferences and priorities of the New Zealand workforce and highlights how employers can adapt their talent attraction and retention strategies to create a more powerful and inclusive employer brand. It also brings awareness to issues that still present a barrier to employment for some communities. 

By benchmarking your EVP against New Zealand's industry leaders and understanding the gap between what employees indicate they want from their ideal employer and what they perceive is being offered, organisations can identify areas for improvement and take steps to bridge those gaps.

The 2023 Randstad Employer Brand research is a valuable resource for New Zealand employers looking to navigate these uncertain times with confidence. By building a powerful and inclusive employer brand that promotes DEIB and offers job stability, businesses can attract, engage, and retain top skills and talent in a highly competitive job market. We look forward to sharing the insights and resources from this year’s research with you.

To find out more about our employer brand research request a copy of the report below.

an illustration of a document

randstad employer brand research

learn more