what does randstad do?

Randstad is the world's largest HR services provider. Our main goal is to become the world's most valued ‘working life partner’, supporting as many people as possible in realising their true potential throughout their working lives. We provide companies with the high quality, diverse, and agile workforces they need, while helping people get rewarding jobs and stay relevant in the ever-changing world of work. In the Randstad Employer Branding Research, we offer our market experience to interpret perceptions and results, without taking part in the answers, study or most attractive companies selection. Randstad does not make the decisions, the results of the report are quantitative. What we offer our clients is our market experience and know-how, as well as interpret perceptions.

how can this benefit my company?

Randstad Employer Brand Research offers some valuable insights that companies can benefit from. It provides a perception analysis of different criteria, from salary and benefits to training and work-life balance. The reason our data is so relevant and beneficial to your company is because one of the main advantages of this report is that you get access to segmented results, organised by generation, city and driver/perception. You can also analyse sector attractiveness by segments and identify outliers. With our Randstad Employer Branding Research, companies can better understand the target market’s preferences and expectations and, therefore, they can update and introduce new strategies to recruit and advertise based on the perception of the representative sample of the active market in each segment.

drivers and attractiveness

We ask the respondents to think about their ideal employer and also their current employer, and to rank the most important elements that this organisation should definitely have or that they consider it to have. All the options are HR related, such as work-life balance or training. The results of this section allow us to have insights of what are the main drivers of a job decision per region, country, age, education, gender and specialisation. The second section of the research is where we identify the most attractive sectors and companies, based on the respondents perceptions. To get these results, all countries provide a certificated database of their top 150 companies, based on the number of employees. This list includes Randstad clients, but that is not considered, the criteria is only related to the number of registered employees. This 150 list per country will be ranked in awareness and attractiveness. Awareness is only considered to assure that there is enough data about the company, so we can value how attractive this company is. In New Zealand, results from brands with less than 10% awareness are not considered, due to the size of the sample.

employer brand research

randstad employer brand research.

At Randstad, we have been conducting annual studies on employees since the year 2000 to determine what factors influence their choice of employer. Our research has been implemented in 32 countries worldwide, providing us with a vast range of valuable data and insights that we use to guide employers towards impactful employer branding.

request the report

about the randstad employer brand research.

The Randstad Employer Branding Research is a globally recognised study that spans 32 markets. It awards the Most Attractive Employers based on opinions from workers and job seekers aged 18 to 64. With over 20 years of experience, it boasts an impressive sample size of approximately 163,000 respondents and covers 6,022 companies across the globe. Trust this comprehensive report to gain a deep understanding of employer branding trends and make informed decisions for your organisation.

learn more

what is employer branding and

why is it important?

Employer branding is the process of showcasing your company's reputation, mission, and values to attract and retain top talent. By highlighting the positive aspects of your organisation, you can demonstrate why it's an exceptional place to work.

Attracting new talent is a reflection of your belief in your company's purpose, shaping the external perception of your organisation. This makes investing in your employer branding strategy crucial. To foster business growth, it's essential to dedicate effort upfront, which will ultimately yield a workforce that is enthusiastic and fulfilled. Don't miss out, read our exceptional research today.

how we can help you and your business with our insightful research.

what does randstad do?

Randstad is the world's largest HR services provider. Our main goal is to become the world's most valued ‘working life partner’, supporting as many people as possible in realising their true potential throughout their working lives. We provide companies with the high quality, diverse, and agile workforces they need, while helping people get rewarding jobs and stay relevant in the ever-changing world of work.

In the Randstad Employer Branding Research, we offer our market experience to interpret perceptions and results, without taking part in the answers, study or most attractive companies selection. Randstad does not make the decisions, the results of the report are quantitative. What we offer our clients is our market experience and know-how, as well as interpret perceptions.
how can this benefit my company?

Randstad Employer Brand Research offers some valuable insights that companies can benefit from. It provides a perception analysis of different criteria, from salary and benefits to training and work-life balance. The reason our data is so relevant and beneficial to your company is because one of the main advantages of this report is that you get access to segmented results, organised by generation, city and driver/perception. You can also analyse sector attractiveness by segments and identify outliers.

With our Randstad Employer Branding Research, companies can better understand the target market’s preferences and expectations and, therefore, they can update and introduce new strategies to recruit and advertise based on the perception of the representative sample of the active market in each segment.
drivers and attractiveness

We ask the respondents to think about their ideal employer and also their current employer, and to rank the most important elements that this organisation should definitely have or that they consider it to have. All the options are HR related, such as work-life balance or training. The results of this section allow us to have insights of what are the main drivers of a job decision per region, country, age, education, gender and specialisation.

The second section of the research is where we identify the most attractive sectors and companies, based on the respondents perceptions. To get these results, all countries provide a certificated database of their top 150 companies, based on the number of employees. This list includes Randstad clients, but that is not considered, the criteria is only related to the number of registered employees. This 150 list per country will be ranked in awareness and attractiveness. Awareness is only considered to assure that there is enough data about the company, so we can value how attractive this company is. In New Zealand, results from brands with less than 10% awareness are not considered, due to the size of the sample.