new zealand’s 20 most attractive employers in 2025 - and why it matters to your career.

If you’re looking to make your next move in 2025, you might want to start here.

Each year, Randstad’s Employer Brand Research reveals the most attractive employers in New Zealand, as rated by almost 4,000 Kiwis. It’s the only research of its kind that asks workers across all age groups, industries, and backgrounds what really matters when choosing an employer, and which organisations are getting it right.

And this year’s list sends a clear message: New Zealanders are drawn to employers who offer balance, purpose, development, and long-term security.

So, who made the cut?

why these employers made the list. 

These organisations didn’t land on this list by chance, they earned it. According to the Randstad research, New Zealanders in 2025 are most attracted to employers who offer:

• Work-life balance
• Attractive salary & benefits
• Good training and development
• A pleasant work atmosphere
• Job security

These five drivers have remained consistent for Kiwi workers over the last three years, but the data also reveals a clear expectation gap. While people value balance and growth, many say their current employer isn’t delivering.

So when an organisation does offer these things, it stands out. And that’s exactly why these top 20 employers have earned the trust, loyalty, and interest of New Zealand’s workforce.

which industries dominated the top 20 and why?

• Aviation & Transport: Air New Zealand takes the #1 spot, not just for its iconic status, but for its reputation for strong internal culture, progression pathways, and national pride.
• Healthcare & Community Services: Hato Hone St John, HealthCare NZ, and IHC NZ all rank highly, reflecting the continued respect for purpose-driven organisations that prioritise community health, care, and inclusivity. These employers also align with what New Zealand workers want most: meaningful work, job security, and emotional connection.
• Education & Research: University of Auckland and University of Otago feature prominently, proving that professional development, a learning mindset, and flexibility are highly valued in 2025.
• Technology & Innovation: IBM, Datacom, and One New Zealand show that the tech sector is rising in appeal - particularly among digital talent, who place a higher value on salary, remote work options, and innovation culture.
• Banking & Finance: ANZ, ASB, BNZ, and Westpac continue to attract jobseekers due to their career stability, strong leadership, and benefits packages. In a cost-of-living crunch, financial security and employer reputation carry more weight than ever.
• Public Sector & Government: With MBIE, Department of Internal Affairs, MPI, NZ Defence Force, and the Royal NZ Air Force in the top 20, it’s clear Kiwis continue to value stability, purpose, and long-term opportunity, particularly in uncertain times.

why working for an attractive employer can boost your career.

Landing a job with a top-rated employer doesn’t just look good on your CV, it can transform your career. Here’s why:

1. You’re more likely to feel supported and engaged

Randstad’s research shows that workers who feel recognised and supported are significantly more motivated and less likely to leave. Top employers invest in their people, and it shows.

2. You’ll have access to growth opportunities

Most of the top 20 employers offer clear career pathways, learning and development programs, and chances to reskill - especially important for Gen Z and Millennials, who value development over pay alone.

3. You’ll join a workplace with strong culture and leadership

Top-rated employers tend to have better managers, healthier team dynamics, and inclusive leadership - all key to your professional wellbeing.

4. You’ll build career mobility

Working for a respected organisation builds your professional network, reputation, and long-term career potential. Recruiters and hiring managers notice where you’ve worked -  and top brands carry weight.

what this means for you.

If you're considering your next move, here are some questions to ask:

• Does this employer offer the balance, training, and culture I’m looking for?
• Do I see growth opportunities that align with my career goals?
• Does their purpose match my values?

In 2025, jobseekers in New Zealand are being more selective, strategic, and values-driven. The job market may be quieter, but that means Kiwis  are thinking harder about their next step.

So, why not aim high?

If you’re looking for an employer that supports your growth, prioritises your wellbeing, and offers more than just a paycheck,  consider starting your search with one of New Zealand’s most attractive employers.

And if you need help finding the right fit,  that’s where we come in.

Let’s talk. Contact Randstad’s specialist recruitment consultants today.