As an employer looking to attract the best and the brightest in your industry, you have your work cut out for you. Talent scarcity and skills gaps make for a candidate’s market and high staff turnover rates. So how can you stay on top of your talent game? Read on to find out a few of the pitfalls you need to avoid and what the key steps are in becoming one of the best companies to work for.
do the researchCompanies that do a deep dive into data are the ones that become an attractive employer. Take stock of the data you have at your hands, for example, your employee survey, or check your ratings on review sites. Secondly, gather external research on the topic and benchmark yourself against the competition. Examining the data available to you is the only way to know what your audience is looking for and to understand what your company’s strengths and weaknesses are. This data is key to determining where your company stands now with your target audience, and where you would like to take your employer brand.
don’t assume things
The moment you start thinking about your employer brand and how to improve it - so you too can become one of the best companies to work for - is not the time to make assumptions. Here’s a few things you want to avoid:
- Thinking that creating an employer brand is a standalone effort, one that is not connected to your consumer brand
- Thinking that your employer brand is a project, a one-off, instead of looking at it as a continuous effort
- Thinking that employer branding is just the creative part, and not including analytics or creating a roadmap