delivering an end-to-end strategy to meet short and long term skills shortages

In a bid to fill vacancies, throughout 2022 and into 2023, Hato Hone St John launched an international recruitment campaign that was run in Australia and the United Kingdom. The campaign championed what makes living and working in Aotearoa New Zealand so special.

Several teams from throughout the organisation worked together on different elements of the campaign, including recruitment, ambulance operations and brand, ensuring a holistic, collaborative approach. There has been unprecedented interest from Australia and the UK, with thousands of paramedics registering their interest to find out more about the roles, and more than 100 paramedics have now accepted roles here in Aotearoa New Zealand.

In addition to the candidate-specific focus, Hato Hone St John also worked with New Zealand immigration to ensure that paramedicine was placed on the green list for visas, making it easier for people to relocate. The team timed the campaign strategically, talking up the lifestyle benefits of Aotearoa in summer, which was seen as enticing for UK candidates looking to ‘escape’ their winter. Alongside this, it tapped into its existing network of paramedics and healthcare leaders.

On top of hiring skilled talent, the organisation also invested resources into developing graduate pathways with tertiary and education providers across Australia and New Zealand in paramedicine and ambulance services. This ensured it was able to deliver more interesting work and invaluable experience for its graduates from day one.

Melanie Johnson, Recruitment Experience Lead explains,

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