what motivates gen z in the workplace?

As always, it’s vital to treat employees like individuals, not just as members of a generation. Different people have different motivations and career ambitions, and an individual’s birth year can’t tell you everything you need to know about their work style or personal qualities. However, research and surveys have shown that Gen Z does stick out from other generations on a group level when it comes to their approach to work.

In short, Gen Z has five key priorities that distinguish them from their Millennial, Gen X or Baby Boomer colleagues:

meaningful work — Gen Z is more likely than any other generation to list ‘meaningful work’ (or a lack of it) as a reason for taking, staying or leaving a job.
work-life balance and flexibility — more Zoomers would reject a job that didn’t offer flexibility than older workers
empathetic employers — 40% of Gen Z workers say their employer “doesn’t understand their generation” — but only 21% of Baby Boomers would say the same.
relevant roles — Gen Z is attracted to brands and industries they recognise from their personal lives to a much greater extent than other generations.
advancement and development — Gen Z are the most outspoken about the value of learning and development in the workplace.

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