With businesses and organisations turning more and more to the digital world and consumers also switching their focus to digital media, the rise of digital project managers is here. 

while both roles will encompass:

  • general project management tasks and duties
  • influencing and managing teams and stakeholders to deliver projects, on time, within the scope and on a budget (if required)
  • leading project meetings
  • managing resources
  • creating and monitoring the tasks and projects, as well as potential client interactions

The core difference for a digital project manager is the time spent working across online projects.

The digital project manager will have a strong understanding of the digital sector, and what technologies are available and best suited for their client and projects.

  • They may have come from a developer background, digital marketing, user experience or just have a passion or good understanding of the digital sector.
  • With this background, they will have a better understanding of what clients are wanting to do, how to do it and if it’s going to be possible for the delivery team.

They will also need to keep their ear to the ground, with the digital landscape changing so quickly, a digital project manager needs to constantly be on the lookout and abreast of the latest and emerging digital technologies.

In this ever-changing world, a digital project manager is also required to be flexible and adapt to change, being able to make the right call on which director of the platform to go or use.

Someone who is analytical will also reap the benefits of the amount of data that is available within the various digital platforms, a digital project manager will be able to analyse the data and interpret this in a beneficial way for the client, project and company.

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