Insights from the 2025 Randstad Employer Brand Research.
It’s that time of year. Many New Zealand workers are asking themselves: “Should I stay in my stable (but unfulfilling) job, or take the leap into something new?”
The latest Randstad Employer Brand Research reveals that job switching intentions in New Zealand have slightly declined, but actual job changes remain stable. That tells us something important: People are staying put for now, not because they’re satisfied, but because they’re unsure.
If you’re feeling undervalued, underpaid or uninspired, you’re not alone. And if the idea of change feels daunting, know this: with the right approach, your next move can be strategic, not risky.
Here’s how to make a career change that’s smart, proactive, and rewarding.
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1. know your “why”
Before updating your CV or scrolling job boards, pause and reflect:
- Is it about pay or progression?
- Are you craving more flexibility, purpose, or challenge?
- Do you feel stuck, unappreciated, or bored?
Knowing what’s driving your desire to change jobs will help you avoid jumping into a new role that feels just as frustrating six months later.
According to Randstad’s 2025 research, here’s what New Zealand jobseekers want most:
- Work-life balance
- Attractive salary & benefits
- Good training and development
- A pleasant work atmosphere
- Job security
Tip: Write down your top 5 non-negotiables in a job. Then your top 5 “nice-to-haves.” Use this as a filter when assessing roles, it will keep your decisions aligned with what actually matters to you.
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2. do your research (and then some)
In today’s cautious job market, doing your homework is essential. Beyond the job description, look for clues about a company’s culture, leadership, and employee experience:
- Read employee reviews and testimonials
- Check the company’s social media. What do they say about their people, culture, or values?
- Reach out to someone who works there and ask them what it’s really like
Gen Z in New Zealand are especially active in researching employers online, as social media usage increased 3% this year as part of the job search process. So take a page from their book: do your digital due diligence.
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3. tailor, don't spray and pray
Generic CVs and cover letters get noticed for the wrong reasons. Recruiters and hiring managers can spot copy-paste applications instantly.
To stand out:
- Write a tailored cover letter for each role
- Use specific examples and language that match the job ad
- Avoid clichés and instead highlight achievements with concrete results
- Mirror the language of the role description. If it asks for “collaboration,” tell a story that proves it
- Show that you want to work for that company, not just any company
Example: If a job ad asks for someone “customer-focused,” use your cover letter to share how you turned around a challenging client situation or improved customer experience.
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4. ace the interview with confidence and clarity
Landing an interview is a win - now you need to prepare. Start by reviewing common interview questions, such as:
- Why do you want this job?
- What are your strengths and weaknesses?
- Tell me about a time you faced a challenge at work.
Use the STAR method (Situation, Task, Action, Result) to structure your answers clearly and professionally.
Pro tip: Be ready to speak about what you value. Randstad’s research shows Gen Z and Millennials in New Zealand place higher priority on training, equity, and flexibility. So don’t hesitate to ask questions about learning opportunities or how the company supports diversity and inclusion.
Top tip: Always prepare 1–2 thoughtful questions to ask at the end of the interview. It shows you’ve done your research and are genuinely engaged.
Avoid:
- Speaking negatively about previous employers
- Winging it - unprepared answers sound careless
- Forgetting to follow up with a short thank-you email
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5. be strategic, not fearful
In 2025, job switching intentions may be down slightly, but that doesn’t mean this isn’t a good time to move. In fact, many New Zealand organisations are actively working on:
- Improving employee engagement
- Investing in training and reskilling
- Boosting recognition and internal mobility
So don’t let fear keep you stuck. Instead:
- Be financially prepared before you resign
- Try lining up multiple interviews before accepting an offer
- Consider contract or project-based roles if you want to test the waters
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Randstad's data shows:
- 62% of New Zealand workers are motivated and engaged, up from last year
- But among those who feel disengaged, 46% are planning to leave
If you’re not feeling seen, supported, or developed, that’s reason enough to explore your options.
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6. get a trusted guide
The New Zealand job market is complex and going it alone can be tough. Partnering with a specialist recruiter who understands your goals can help you:
- Access roles not advertised online
- Get insider info about company culture and career opportunities and pathways
- Refine your CV, polish your interview skills, and prepare for salary negotiations
It’s like hiking a new trail with a local guide - they know the shortcuts, the dead ends, and the best views.
you deserve a job that works for you.
Whether you’re early in your career or decades in, your next role should energise you, not drain you. It should:
- Align with your values
- Challenge you in the right ways
- Offer real opportunity for growth, recognition, and balance
So if you’re considering a change this year, be bold - but also be smart. Be hopeful, but also be prepared. Because in 2025, a smart career move isn’t just about any job. It’s about the right employer.
Ready to find your next opportunity?
Let’s talk. Randstad New Zealand’s team of specialist consultants are ready when you are.