When your company is going through periods of rapid growth, there’s so much for senior managers to think about that employee retention can often slip to the bottom of the list. 

However, to ensure you can sustain your company’s growth and manage it efficiently, you’ll need the services of those employees who have helped get you where you are today.

so, when you’re going through major changes quickly, how can you keep your best workers?

Male with glass and red blazer sitting in a green chair talking to a female sitting in a green chair
Male with glass and red blazer sitting in a green chair talking to a female sitting in a green chair

create a strong company culture

A strong culture will attract new talent and keep employee engagement levels among existing employees high. Indeed, Monster contributing writer Dr Steven Hunt has highlighted how “culture is often a key factor in long-term organisational success”.

People often join companies for the culture, so you need to ensure that yours is maintained, even if you’re going through a period of massive growth. Make sure that the new hires you’re bringing on board will fit in with their co-workers and keep lines of communication open. This way, if employees have concerns, they know they’ll be heard.

make workers feel valued

Communication is just one aspect of making workers feel valued - and doing so is vital to your company’s employee retention rates. You should be ensuring you’re keeping workers at all levels up to date with recent developments in the company’s growth, as well as giving them a chance to have their say.

If you have a clear idea of where the company is heading, make sure you’re letting your workers know what their place is, so they can share in the vision. When people know they’re making a valued contribution, they’re more engaged, which makes them more likely to stay with your organisation.

Additionally, while it may be very easy to forget the importance of recognising your employees, you can’t afford to overlook them. If the company is already unsettled, you need to keep your workers as satisfied as possible, and recognition is a major part of doing so.

provide opportunities during the growth

To keep your best talent, you need to give people incentives to stay. In the current employment market, this means you should be providing opportunities for personal and professional growth.

This is reflected by LinkedIn’s Global Talent Trends report, which found that 44 per cent of candidates reported the deciding factor for them when accepting their current company’s job offer was the possibility of career advancement.

This means that during periods of rapid growth, your company should be investing in your workers’ futures by keeping them highly trained, to promoting them when suitable. This has the added benefit of boosting productivity at a time when your business needs it.

Employee retention is an art rather than a science, so it’s important to continuously analyze and evaluate the situation to determine whether different actions are required. However, the above steps will give your company a great basis for retention during periods of rapid growth.

But before figuring out how to retain your best employees, you'll need to be able to attract them first.

Find out which key attributes are driving an employer's attractiveness in the Randstad Employer Brand Research 2018 by clicking here.

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